“Let’s talk about fraud, baby (sing it)
Let’s talk about you and me (sing it, sing it)
Let’s talk about all the posh things
And the bad flings that may be
Sure, Deloitte India, let’s talk about fraud.”
So, as lawyer and saree enthusiast Nandita Saikia pointed out on Twitter last night, Deloitte India, the India operations of one of the Big Four accounting firms in the world, has been running a very specific social media campaign for about a month now. Keep in mind that this wasn’t the one-off error of a rogue or unstable social media intern (we have all been that intern) but a planned and sustained campaign that several people in the organisation must have thought was a good idea and signed off on.